What is Freebie Marketing? Definition of Freebie Marketing, Freebie Marketing Meaning and Concept
Freebie marketing is a commercial technique in which the user is offered a free or low-cost sample to later achieve a more profitable cross-sell.
Freebies can be carried out both in physical stores and in the online world. They are currently used in both sectors.
Examples of freebie marketing
Many merchants offer free samples to cause what is called the "pull effect" in consumers, with the goal of instilling a habit of consuming a repetitive purchase product so that subsequent purchase actions are performed in that same merchant.
An example is the free food samples to which customers of a supermarket are usually invited with the aim of publicizing a product or provoking the purchase of it.
One of the most profitable and well-known examples of freebie marketing was that of the publicist Lluis Bassat, who decided to launch a marketing strategy by giving away razors from the Filomatic brand for which he worked. The particularity of this promotion was that the machine only accepted razor blades of the same brand, so the gift implied a commitment to purchase the blades of the same brand in the future. This meant an increase in profits and sales to the company. This was possible from the indirect obligation to buy these blades for those people who had received the gift of the razor.
At present, another very common case is that carried out by mobile phone companies, which with the excuse of a long-term stay contract in their rates, give away or sell to users telephones whose value is much higher than that, in In principle, users are paying. Thus they ensure with the gift a minimum permanence that will bring them benefits on the initial amount invested.
Regarding the online medium, there are many bloggers or online store managers who give away specific content or provide a special discount for all users who sign up for certain promotional newsletters, courses or services.