What Is Online Advertising? Definition of Online Advertising, Online Advertising Meaning and Concept
Online advertising is a marketing strategy that uses the internet as a means of communication to spread advertising messages.
It is important to note that online advertising sends advertising messages to potential customers of a certain advertiser.
Since, this means of communication allows to obtain enough information from the users. In addition, messages can be targeted in a personalized way because they can be matched to the preferences and interests of visitors.
Above all, this type of advertising uses interactive media to achieve more effective communication messages. You can use the web, the social networks , email and any other virtual platform.
Types of online advertising
Some of the most used forms of online advertising include:
To begin with, a banner is an advertisement represented by a graphic image that is inserted into a web page. The purpose of a banner is to publicize a good or service to the target audience . In addition, to attract a greater number of visits to the advertiser's site.
Undoubtedly, the banner is one of the oldest formats used on the web. They were standardized in 1996. It must be designed in such a way that it attracts attention and efficiently communicates the message. Most modern banners have animations and sounds. This makes them more attractive.
2. Email marketing
Generally, it is used to send messages via email to users who have requested information about a product.This communication is maintained on a regular basis with the user. However, it requires the consent of the recipient to be able to send the messages. Otherwise they are simply deleted or sent to spam.
Indeed, it is a very effective and flexible online advertising medium. Since it can be adapted according to the needs of the users. For that reason, it is widely used.
3. SEM or search engine advertising
Similarly, SEM advertising (Search Engine Marketing) is used to position a brand in search engines. Normally, they are paid ads on search engines like Google, Bing and Yahoo.
Fundamentally, this advertising makes brands more visible and is only directed at a target audience that meets certain characteristics. This is accomplished quickly and efficiently. The company pays to appear in the first results when searches are made, especially on Google. The company pays only if the visitor clicks on the ad.
4. Advertising on social networks and online platforms
Of course, this advertising can be presented in different ways. From wall ads, to sponsored links that usually appear on the right side of the screen. Also, it can appear at the top where the keyword search is done. Likewise, there may be advertising content or as a form of publication.
The most used networks and platforms are Facebook, Twitter, Instagram, among some of the most important. The company can advertise your profile and make publications. This medium helps to obtain important data and information from the user. It is a very personalized type of advertising, which is why it is very effective.
For its part, the Pop Up appears on the browser screen as a form of independent window or over the content of the site. For that reason, they can be annoying to Internet users. On some occasions because they are difficult to close and on others because of the amount of space they cover. It is convenient that they are used mainly to invite users to visit the advertiser's sites. So that it is not so invasive.
6. Mobile advertising
Naturally, this type of advertising is adapted to the use of mobile phones.
Therefore, the ads are smaller, easier to handle and above all less annoying than Pop Ups. Without a doubt, the phone is one of the most used devices. Therefore, these messages reach the user immediately and have high opening rates.
7. Advertising on blogs or websites of a third party
Also, it receives the name of native advertising. The company must buy these spaces to advertise. These messages appear in posts that go online on third-party websites or blogs.
For that reason, it seems as if it is part of the same article. But it really is not like that, it is an ad paid by the advertiser.
8. Video advertising
Then, we find video advertising. These are the advertising messages that appear to users before they watch a video. Especially on sites like YouTube or Vimeo, they are ads that have the dynamism of the ads that are made on television.
Likewise, they have the advantage that you can better control their effectiveness .
Types of online advertising
Benefits of online advertising
The main benefits of online advertising are:
- It allows a better segmentation of the target audience.
- There is a greater degree of interaction and direct contact with the user.
- Greater customer loyalty is achieved by the system of incentives and promotions used.
- A high degree of affinity with the target audience is achieved and specific niches can be reached.
- Unlimited creative possibilities are generated.
- They are innovative and flexible media.
- Its implementation is very fast, because the contact with the user is instantaneous.
- Its cost is affordable and viable for most companies.
- The formats are easy to modify and adapt.
- The results can be measured quickly and quite accurately.
Online Advertising Benefits
In conclusion, it can be said that online advertising is an easy and effective way to invest for any type of company. Since, it allows a better segmentation process and has more affinity with the interests of the target group. In addition, it is easier to measure the results and, in general, it is a very economical investment. It has the additional advantage that the user finds it available 24 hours a day.