What Is Imaginative Advertising? Definition of Imaginative Advertising, Imaginative Advertising Meaning and Concept
Imaginative advertising is a current within marketing and advertising that seeks certain impacts by creating positive feelings towards the brands or companies that launch it.
To do this, advertisers are responsible for transferring their advertising message with ingenuity and imagination, seeking to surprise the consumer.
With experience and the creation of new spaces and technologies, companies have understood that creativity or originality are increasingly useful tools when it comes to making a good or service attractive to different types of consumers.
How do you do imaginative advertising?
Ingenuity when developing an advertising campaign has become a recurring weapon. However, there are a large number of attraction techniques and they go through humor, ingenuity, empathy, solidarity or charity and social awareness.
Thus, in most cases of imaginative advertising, the image is used as the main way. At higher doses of creativity, an advertising space should result in a greater impact, and therefore, in a greater number of individuals who are interested in the good or product in question.
Therefore, it should be noted that this type of advertising is becoming more and more common. In this sense, especially thanks to the fact that in times of crisis or economic recession, companies dedicate smaller budgets to their marketing work, so professionals must sharpen their capacity and inventiveness. Alternatively, this type of practice tends to be better received by a young and dynamic audience.
Examples of imaginative advertising
Some of the modalities that have experienced the most growth within the field of creative advertising are street marketing . This takes advantage of public space to flood its streets or its buildings with high-impact advertising messages with a small budget in many cases.
the packaging , which seeks to surprise and seduce the consumer using imaginative product designs or surprising distribution. Or guerrilla marketing , which personalizes advertising content with originality for certain types of groups.