Mass communication is one that takes place between a single sender and a receiver made up of a large number of people. The implementation of the press is a clear example of this type of communication.
There are different types of communication, including that called massive. If there is something that characterizes this way of communicating, it is the fact that the message is received by a large number of people and it is a single sender who sends it.
Mass communication is typical of the media, large companies, entities or public institutions. Its main objective is to reach the largest possible audience.
In the communication process involved elements leading to a success of the message. For example, sender, receiver, channel, and message. They are essential for communication to take place.
Characteristics of mass communication
These are the main characteristics of mass communication:
- The audience that receives the message is wide. It is not intended to send information to a single receiver, but the objective is that it be a mass audience.
- A direct response from the receiver is not intended, something logical since it starts from the fact that it is a message intended for a large number of people.
- The audience can be made up of people of different social ranks, age, sex or political tendencies. For example, when a news outlet sends a news item, it can reach a heterogeneous audience without making any distinction from the aforementioned.
- The anonymity of the audience is another characteristic. The people who make up the public to whom the message is directed are anonymous among themselves and they are also anonymous for the medium.
What is mass communication for?
The main objective of mass communication is to get a certain message or information to a large number of people. Institutions take advantage of this type of communication to deliver outstanding or relevant news to the public with the aim of achieving a greater reach.
The characteristic of this type of communication is that there is a sender and many receivers participating in the process.
It is a communication that has a great scope, at least that is the claim, since channels are used to encourage this to happen, for example, radio or television.
Mass communication example
In the election campaign for the presidency, a debate will be held on television with the leaders of each party.
It is intended to highlight in this program the ideas and values of each leader. Thus, the debate will be broadcast by a mass media, so the objective is that it reaches a large number of people so that they can know first-hand the objectives of the politicians who participate.
This will help them make a decision to vote in the elections. This is an example of mass communication. It is an informative event of great interest, broadcast by a medium that reaches a large number of people and aimed at an audience made up of a wide variety of individuals.