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What is Production Orientation? Definition of Production Orientation, Production Orientation Meaning and Concept

What is Production Orientation? Definition of Production Orientation, Production Orientation Meaning and Concept :: The term production orientation designates the approach of all companies that pay special attention to the production and manufacturing process of the product that they subsequently put up for sale on the market. Paying special attention to all manufacturing processes is essential since the product, the logistics, the…

What is Market Orientation? Definition of Market Orientation, Market Orientation Meaning and Concept

What is Market Orientation? Definition of Market Orientation, Market Orientation Meaning and Concept :: Market orientation is the one carried out by many companies when their philosophy is focused mainly on marketing and strategies focused on standing out within the market they are targeting. Market orientation is based on promoting marketing within the company, not only in its corresponding department, but also in othe…

What is Market Position? Definition of Market Position, Market Position Meaning and Concept

What is Market Position? Definition of Market Position, Market Position Meaning and Concept :: Market position is the place that a certain product occupies in a market. For its measurement, in contrast to the competitors that are within said category. The market position, therefore, is the place that a certain product occupies in a defined market. In this, the company competes with a series of competitors with …

What is Performance (Art)? Definition of Performance (Art), Performance (Art) Meaning and Concept

What is Performance (Art)? Definition of Performance (Art), Performance (Art) Meaning and Concept :: Performance is a word of English origin whose meaning is work, representation, or artistic display. It is related to the arts, and is widely used to refer to this type of artistic production. A performance is made by several members with the aim of representing a work of art. This type of art dates back to 1916, his o…

What is Consumer Preferences? Definition of Consumer Preferences, Consumer Preferences Meaning and Concept

What is Consumer Preferences? Definition of Consumer Preferences, Consumer Preferences Meaning and Concept :: Consumer preferences are determined by those goods or services that provide a utility to it. In other words, these products satisfy the different needs that consumers have. However, always taking into account their respective budget restrictions. Characteristics of consumer preferences Usually, consumer preferences te…

What is Neuromarketing? Definition of Neuromarketing, Neuromarketing Meaning and Concept

What is Neuromarketing? Definition of Neuromarketing, Neuromarketing Meaning and Concept :: Neuromarketing is a marketing discipline that analyzes brain processes, based on neuroscience, to find out the motivations of people when making decisions and thus take advantage of that information to promote the purchase of a certain product. The term neuromarketing is a branch that is evolving within marketing. Fro…

What is Multichannel? Definition of Multichannel, Multichannel Meaning and Concept

What is Multichannel? Definition of Multichannel, Multichannel Meaning and Concept :: Multichannel is a marketing strategy that consists of using various channels to sell, distribute or deliver information about products . Businesses as they grow need to have new ways to reach customers, whether informing about their products, their promotions, benefits, or distributing those products. When the busines…

What is Microenvironment? Definition of Microenvironment, Microenvironment Meaning and Concept

What is Microenvironment? Definition of Microenvironment, Microenvironment Meaning and Concept :: The microenvironment is used to define those forces outside and close to the company, which have a direct impact on its ability to serve its product or service to the final customer. The microenvironment exists as long as there is commercial activity. To put the microenvironment in our minds, we must remember that it …

What is External Microenvironment? Definition of External Microenvironment, External Microenvironment Meaning and Concept

What is External Microenvironment? Definition of External Microenvironment, External Microenvironment Meaning and Concept :: The external microenvironment is the set of actors outside the company and, at the same time, close to it. Therefore, we define the external microenvironment as the actors outside the company, and at the same time, close. These are not controllable, since all of them have managers who make their own decisions, but in …

What is Freemium Model? Definition of Freemium Model, Freemium Model Meaning and Concept

What is Freemium Model? Definition of Freemium Model, Freemium Model Meaning and Concept :: The freemium model is a business model in which most of the services are offered for free (freemium), although there is a small package of paid services (premium) for some clients who want it. The freemium model is becoming more common every day and used in startups and new applications that are emerging. The main obj…

What is Tertiary Needs? Definition of Tertiary Needs, Tertiary Needs Meaning and Concept

What is Tertiary Needs? Definition of Tertiary Needs, Tertiary Needs Meaning and Concept :: Tertiary needs are those based on social aspects, coexistence or social recognition. Tertiary needs arise when the primary and secondary needs have been met. In this case, the objective is to meet social needs. When people have already satisfied the primary and secondary needs that are essential for human life (especi…

What is Micromarketing? Definition of Micromarketing, Micromarketing Meaning and Concept

What is Micromarketing? Definition of Micromarketing, Micromarketing Meaning and Concept :: Micromarketing is the personalization of sales actions through deep knowledge of the interests and habits of the individual consumer. This is how micromarketing is defined, a practice that tends to be generalized to reach a more specific type of audience. Under this strategy, the target audience is considered as a sum…

What is Consumer Needs? Definition of Consumer Needs, Consumer Needs Meaning and Concept

What is Consumer Needs? Definition of Consumer Needs, Consumer Needs Meaning and Concept :: The needs of the consumer are all the shortcomings that a consumer faces and that moves him to look for a product in the market to be able to satisfy them. Since consumer needs are the source of marketing opportunity, companies try to identify those that are unsatisfied in order to prepare a satisfier that covers said…

What is Marketing Mix? Definition of Marketing Mix, Marketing Mix Meaning and Concept

What is Marketing Mix? Definition of Marketing Mix, Marketing Mix Meaning and Concept :: The marketing mix, known throughout the world as the marketing mix, refers to those marketing tools that a company has to meet the objectives it pursues. The marketing mix, therefore, is the set of variables, the set of tools, with which a company, or a marketing manager, has to achieve the objectives that were previo…

What is Niche Market on the Internet? Definition of Niche Market on the Internet, Niche Market on the Internet Meaning and Concept

What is Niche Market on the Internet? Definition of Niche Market on the Internet, Niche Market on the Internet Meaning and Concept :: The niche market concept on the internet refers to looking for a certain sector that has a series of common problems and offering them a solution to those questions that they demand. The market niche on the Internet is a possibility of being able to approach a certain segment of users, know their needs in detail and o…

What is Merchandising? Definition of Merchandising, Merchandising Meaning and Concept

What is Merchandising? Definition of Merchandising, Merchandising Meaning and Concept :: Merchandising is the set of actions or activities to stimulate purchase by customers at the point of sale. It is sometimes known in Spanish simply as marketing. Merchandising activities began at the end of the 19th century with the establishment of more modern establishments that included techniques to rotate products…

What is Secondary Needs? Definition of Secondary Needs, Secondary Needs Meaning and Concept

What is Secondary Needs? Definition of Secondary Needs, Secondary Needs Meaning and Concept :: Secondary needs aim to increase the satisfaction and well-being of the human being. If the primary needs sought to maintain survival and meet the vital needs of the human being: sleep, eat, breathe... the secondary needs are intended to make you feel more fulfilled in your life. Once the first ones have been fulfilled…

What is Transmedia Storytelling? Definition of Transmedia Storytelling, Transmedia Storytelling Meaning and Concept

What is Transmedia Storytelling? Definition of Transmedia Storytelling, Transmedia Storytelling Meaning and Concept :: Transmedia storytelling is a type of promotional story where the story is unfolded through multiple platforms and media, with consumers participating during the process of realization and expansion. The creation of this content aims to create participation, engagement and monitoring by users. Different stories are dev…

What is Bait and Hook Business Model? Definition of Bait and Hook Business Model, Bait and Hook Business Model Meaning and Concept

What is Bait and Hook Business Model? Definition of Bait and Hook Business Model, Bait and Hook Business Model Meaning and Concept :: The bait and hook business model is to sell a product at a very low price (bait) in the hope of long-term profit from the purchase of spare parts, consumables or services (hook). The bait and hook model is a sales strategy where a basic product is offered at a very low price (even at a loss) and then the customer is f…

What is AIDA Model? Definition of AIDA Model, AIDA Model Meaning and Concept

What is AIDA Model? Definition of AIDA Model, AIDA Model Meaning and Concept :: The AIDA model shows the steps that a customer follows when they want to buy an item, or service. This term was coined by its creator, Elias St. Elmo Lewis, in 1898. Lewis was a sales manager at various companies, and he was interested in learning how to improve sales. He launched this technique to also know how the d…

What is Digital Native? Definition of Digital Native, Digital Native Meaning and Concept

What is Digital Native? Definition of Digital Native, Digital Native Meaning and Concept :: The digital native concept refers to all those people who were born in the digital age after the explosion of new technologies. Digital technologies emerged strongly from 1978, so digital natives are considered to be all those who were born after that date and who have grown up familiar with computers, mobile phones, …

What is Kano's Model? Definition of Kano's Model, Kano's Model Meaning and Concept

What is Kano's Model? Definition of Kano's Model, Kano's Model Meaning and Concept :: The Kano model is an analytical tool that relates the characteristics of a product to the level of satisfaction of its customers or buyers. The Kano model is a tool for product quality management. It was created in the 1980s by Japanese professor Nokiari Kano who, together with co-authors Seraku, Takahashi and Tsuji, …

What is Primary Needs? Definition of Primary Needs, Primary Needs Meaning and Concept

What is Primary Needs? Definition of Primary Needs, Primary Needs Meaning and Concept :: Primary needs are those vital to survive such as: eating, sleeping, drinking water, breathing, protection from cold and heat. Primary needs are essential for the human being to live. If these needs are not met, it is impossible to continue living. There are several prominent authors, Maslow and Murray, who have conduc…

What is Canvas Model? Definition of Canvas Model, Canvas Model Meaning and Concept

What is Canvas Model? Definition of Canvas Model, Canvas Model Meaning and Concept :: The canvas model is the tool to analyze and create business models in a simplified way. It is displayed globally on a canvas divided into the main aspects that involve the business and revolves around the value proposition that is offered. The canvas model is used to go from idea to project and translate our idea into…

What is Marketing Myopia? Definition of Marketing Myopia, Marketing Myopia Meaning and Concept

What is Marketing Myopia? Definition of Marketing Myopia, Marketing Myopia Meaning and Concept :: Marketing myopia is the mistake that companies make when they focus solely on the features of the products or services they offer without taking into account the needs of the customers to whom those articles are directed. Ted Levitt, economist and professor at Harvard University, refers to this concept in his article …

What is Internal Microenvironment? Definition of Internal Microenvironment, Internal Microenvironment Meaning and Concept

What is Internal Microenvironment? Definition of Internal Microenvironment, Internal Microenvironment Meaning and Concept :: The internal microenvironment refers to actors external to the marketing department, but who are part of the same company, so they are not controllable, but they can be influenced. Thus, we will say that the microenvironment is formed by the company itself, especially by the different departments that make it up. To p…

What is Target Market? Definition of Target Market, Target Market Meaning and Concept

What is Target Market? Definition of Target Market, Target Market Meaning and Concept :: The target market is that group of recipients to whom a specific product or service is directed. Originally, target markets were groups of individuals who were grouped by age, gender, or social profile. The markets are considered sets of potential buyers and the human concept is taken into account, in addition to thos…

What is Story Telling? Definition of Story Telling, Story Telling Meaning and Concept

What is Story Telling? Definition of Story Telling, Story Telling Meaning and Concept :: The concept of storytelling consists of the communication of stories through the use of words, images and elements that help to transmit this type of narrative. Storytelling aims to make known facts, stories, topics that serve as a connection between different cultures. It is a manifestation older than writing itself.…
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