What is Planogram? Definition of Planogram, Planogram Meaning and Concept

The planogram is an important tool in the field of marketing. Its main function is to give rise to graphic representations of product distribution in certain commercial facilities. This graphic allows companies to design their exhibitions of goods for sale in order to give said distributions a more … Continue to read

What is Omnichannel? Definition of Omnichannel, Omnichannel Meaning and Concept

Omnichannel is a commercial strategy for integrating sales and communication channels, with the aim of delivering a better customer experience . Omnichannel is an improvement on multichannel. The emergence of new information channels, through the digital channel, companies began to use them in their f… Continue to read

What is Sales Forecast? Definition of Sales Forecast, Sales Forecast Meaning and Concept

Sales forecasting is a common practice in business organization and the field of marketing. Through its use, companies are able to calculate the future demand for their products in the market and, in this way, adjust their economic activity. Through sales forecasting, companies obtain accurate and … Continue to read

What is Churn Prediction? Definition of Churn Prediction, Churn Prediction Meaning and Concept

Churn prediction is a marketing technique that seeks to identify early those consumers who have a high probability of ceasing to be customers of the company. The prediction of abandonment is an essential tool in the commercial policies of companies since it allows to identify in time which are the c… Continue to read

What is Marketing Management Guidelines? Definition, Meaning and Concept

The concept of marketing management guidelines refers to the guidelines that are taken into account to create and plan an effective marketing strategy. Marketing has evolved a lot during all these years. Although before the actions were aimed at the offline world, the boom in new technologies and th… Continue to read

What is Pinkwashing? Definition of Pinkwashing, Pinkwashing Meaning and Concept

The English term pinkwashing (pink washing) refers, within the context of LGTB rights (laws that affect lesbian, gay, bisexual and transgender people) to the strategic actions that are carried out to demonstrate and record that countries, institutions, communities support this particular cause. Thi… Continue to read

What is Purchasing Process? Definition of Purchasing Process, Purchasing Process Meaning and Concept

The purchase process is the series of phases that a consumer goes through before deciding to purchase a product. Before introducing ourselves to this topic, we are going to define that buying is the action of acquiring a product in the market, be it a good or a service. When buying, a person looks f… Continue to read

What is Social Media Plan? Definition of Social Media Plan, Social Media Plan Meaning and Concept

The Social Media Plan defines the strategies and actions necessary to achieve the company's objectives in social networks. In addition, it serves to help the team control the management of social networks taking into account the objectives, budgets, advertising campaigns, comments, among others… Continue to read

What is Productivity in Marketing? Definition of Productivity in Marketing, Productivity in Marketing Meaning and Concept

Labor productivity in marketing is the result of optimizing the number of hours performed within each day or work project. In short, execute the proposed work in the shortest time possible with a high degree of quality. It is also the relationship between what is produced and the means used to achie… Continue to read

What is Packaging? Definition of Packaging, Packaging Meaning and Concept

The packaging or packaging is a set of activities focused on the preparation of products for storage, distribution and final sale. In marketing, it is used by companies as a method of seduction when it comes to getting new customers or retaining old buyers. From a marketing point of view, the main o… Continue to read

What is Marketing Plan? Definition of Marketing Plan, Marketing Plan Meaning and Concept

The marketing plan is a document that companies prepare when planning a particular job, project or business. It outlines how they intend to achieve their marketing objectives and thus facilitates and manages marketing efforts. It is one more element of the business plan, the main objectives sought w… Continue to read

What is Augmented Product? Definition of Augmented Product, Augmented Product Meaning and Concept

The augmented product is the level of a product where the consumer is offered additional services or benefits to the basic and real product. A product in general is a good or service that a company offers to satisfy a need. A consumer therefore finds in a product a set of benefits that help him to c… Continue to read

What is Podcast? Definition of Podcast, Podcast Meaning and Concept

A podcast is an audio file that is recorded and published periodically with the aim of transmitting a series of information or knowledge on a specific topic. The podcast is an innovative strategic tool with many followers who prefer to offer their content in audio form. Entrepreneurs and companies … Continue to read

What is Sports Sponsorship? Definition of Sports Sponsorship, Sports Sponsorship Meaning and Concept

Sports sponsorship is a marketing strategy based on the advertising or patronage of clubs, people or sporting events that, due to the impact they have, the product or service that is sold reaches a very wide and heterogeneous public. Companies and brands bet on the world of sports to make themselves… Continue to read

What is Sponsorship? Definition of Sponsorship, Sponsorship Meaning and Concept

Sponsorship is an advertising strategy in which an organization (sponsor) agrees to provide financing to a third party (sponsored) in exchange for the latter presenting its brand or product. Sponsorship consists of an agreement or agreement between two persons (legal or physical) in which one of the… Continue to read

What is Marketing Process? Definition of Marketing Process, Marketing Process Meaning and Concept

The marketing process is the action by which a business opportunity is sought in the market, it is analyzed, a segment is chosen and a series of strategies are established to implement them. This process is the basis of every start when starting to develop a business. When you intend to start up a c… Continue to read

What is Social Media Optimization (SMO)? Definition, Meaning and Concept

Social media optimization (SMO) is a set of strategies whose objective is to improve and increase visibility on social media through the distribution of content on them. Social media are the platforms that allow users to share and generate content, such as social networks, web, blogs, forums, commun… Continue to read

What is Digital Positioning? Definition of Digital Positioning, Digital Positioning Meaning and Concept

Digital positioning is the process by which, through techniques and strategies, a brand is placed in the Internet environment. The key is not to have a website, but to make users find it, and once there, find what they are looking for. For this reason, digital positioning is absolutely necessary for… Continue to read

What is Basic Product? Definition of Basic Product, Basic Product Meaning and Concept

The basic product is the first level of a product and is the good or service that covers a need. It refers to the intrinsic product that covers the need. For example, it can be pure water to satisfy thirst, a car to get around, or telecommunications services to communicate. The basic product is what … Continue to read

What is SEO Positioning? Definition of SEO Positioning, SEO Positioning Meaning and Concept

SEO positioning is the set of digital marketing strategies that try to place a web page in an optimal position within the main internet search engines (basically Google, Bing and Yahoo). SEO positioning is the acronym for, which stands for search engine optimization. It is also very common to hear a… Continue to read

What is Consumer Profile? Definition of Consumer Profile, Consumer Profile Meaning and Concept

The consumer profile includes a set of relevant characteristics that define and identify our target consumer. In the first place, this profile is made based on a set of significant market variables and consumer needs. The purpose of creating a consumer profile is to be able to more precisely define … Continue to read

What is Outbound Marketing? Definition of Outbound Marketing, Outbound Marketing Meaning and Concept

Outbound marketing is a direct method of online marketing to show the product to the consumer and try to promote its sale. The content is managed by the company in a single direction, that is to say that it has absolute control of the message. Outbund marketing includes all types of advertisements th… Continue to read

What is Positioning? Definition of Positioning, Positioning Meaning and Concept

Positioning is a marketing concept based on the placement by companies of their brands in the collective imagination of consumers. Through marketing mechanisms, companies make customers have a particular perception of them. This is what positioning is all about. Through positioning, a company seeks t… Continue to read

What is Media Plan? Definition of Media Plan, Media Plan Meaning and Concept

The media plan is the strategy developed by a company with regard to the communication and marketing of its own brand in order to reach and positively impact the audience it is targeting. A media plan is a valuable tool for any company. It designates the most outstanding strategies to connect with t… Continue to read

What is Sales Process? Definition of Sales Process, Sales Process Meaning and Concept

The sales process is the set of stages that a seller of a company follows to finalize an effective sale transaction. Without a doubt, to make a sale certain general steps must be followed. Which could vary according to the type of product that is marketed, the market segment to which it is directed … Continue to read

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