What Is Types of Marketing? Definition of Types of Marketing, Types of Marketing Meaning and Concept
When we talk about types of marketing we refer to the different applications that we can give to marketing.
There are many classifications of types of marketing, so we will try to define the most important and innovative ways in which it is being used.
In these applications, in some cases, what is done is to adapt the same general strategies of traditional marketing to other specific types of marketing. In other cases, it is necessary to develop your own strategies for each type of application.
Traditional marketing is the one used by companies to promote and market goods and services, seeking to satisfy a need in the consumer and give profits to the company.
Main types of marketing
The different types of marketing that exist are many, we will summarize the most popular:
- Social Marketing: It is when we apply marketing to communicate and promote an idea, trying to achieve a change of attitude in people, to achieve a benefit for society. For example, if there is a measles outbreak, marketing can promote the idea of getting people to vaccinate their children.
This marketing is applied to institutions that work without profit, but it is still a value exchange relationship. The institution promotes the idea and the target audience that receives the message responds by changing their attitude. If this happens, marketing is achieving its objective because it is transforming the environment or the quality of life of society.
- Ecological marketing: It is called green marketing and represents a marketing trend in which companies respond to the demands of consumers who are willing to sacrifice their satisfaction in the use of a satisfier, if the company is friendly to the environment.
For example, the use that McDonald's makes of its cardboard packaging or simply a paper to deliver its hamburgers, these packages less protect the ideal conditions of your product. Previously they used plastic foam and this material preserved the products better, but it was very polluting because it was difficult to degrade. Consumers are happy because they consider this company as a company committed to the environment.
- Neuromarketing : It is known as the type of marketing that analyzes how the consumer's brain reacts during the purchase process, focusing on the processes of attention, emotion and memory. For example, when we see a Coca Cola ad at Christmas time. First it catches our attention perhaps with a song, then it awakens our emotion when the family is gathered at a table and finally they show us the bottle of Coca Cola so that people remember it when the commercial ends.
The stimuli used can be auditory, visual and kinesthetic. Kinesthetics are used when we want to transmit an olfactory, gustatory or tactile sensation, when they present you with a steaming cup of coffee in an advertisement they transmit the aroma of coffee. They are stimulating your senses, in this case smell.
- Content Marketing: Try to develop and carry out a communication strategy that allows to give value to a brand, differentiate it from the competition and provide knowledge on a specific topic.
Content marketing is one of the most popular and used.
- Digital Marketing: It is also known as electronic marketing or online marketing. It consists of using digital media or the internet so that companies or institutions can contact their clients or consumers.
Using these means you can also perform the same tasks of traditional marketing. For example, sell products, conduct market research, generate advertising and product promotion.
Example with emarketing or digital marketing
To understand it better, let's think that Emarketing can be combined with all the variables of the marketing mix.
- The product: Emarketing is more adapted to products that have homogeneous characteristics for customers, such as a watch, a telephone or a computer. It is impossible to provide a service such as dental services in this way.
- The price: It is usually lower using digital media, due to cost savings since in this way a physical place is not needed to exhibit and distribute the product.
What does change is the form of payment because in Emarketing you have to use plastic money as a means of payment, such as debit or credit cards, or electronic money to make transfers from a customer's account to the company's account.
- Communication: This variable has many advantages using Emarketing, because it is very cheap using digital media and also allows messages to be personalized; since with the data of the clients it is very simple to adapt the messages to each user.
- Distribution: It is the most important advantage that this type of marketing has, because, although the client does not have contact with the physical product, he can access to know a large number of product proposals. In addition, you can be in contact with the company 365 days a year, 24 hours a day.
To finish, we have to clarify that we could continue talking about more types of marketing, but we consider that the previous types are the most important and many more can be derived from them. The really important thing is to gradually adapt to the new forms of behavior that consumers are presenting in their purchasing process and choosing products.
In addition, we must take advantage of technological progress and evolution to have more and better means to get closer to our target market.