What Is Types of Logos? Definition of Types of Logos, Types of Logos Meaning and Concept

The types of logos are the different forms of visual communication that companies use to be easily identified and differentiate themselves from the competition.

To begin with, we need to know that a logo is a concept made up of a set of images, colours, graphics and letters.

Logos allow products , services , companies and institutions to be identified and remembered by consumers. So, if they are well positioned in the mind of the consumer , it is easier for them to choose them when making a purchase choice.

types of logos

What are the most used types of logos?

The main types of logos that can be used are:

1. Logo

It should be noted that a logo is formed only with letters. These letters or graphs form the name of the brand . It generally contains words that identify the companies or products it represents. Some examples could be Kellogg's brand, Coca Cola, Sony and Google.

2. Isotype

While, the isotype is a drawing or an image that represents a brand. In this case there is no accompanying word. Therefore, the isotype must be well positioned in the mind of the consumer. So that just by looking at the image you will be able to identify which company it is.

Of course, we can exemplify with brands like Shell, Apple, Twitter and McDonald's. The images these brands represent are so iconic that people recognize the companies they represent at a glance.

Isotypes can be divided into the following categories:


In fact, a monogram is made up of the initials or the individual letters that, when combined graphically, form a symbol. They are frequently used by companies that have very long names and therefore shorten them by using the initial letters. This allows for easier and more practical recall.

They are also used by companies that have a presence in many countries around the world and this prevents them from having to use a variety of languages ​​to be remembered. As is the case with Hewlett Packard (Hp), General Electric (GE) and Lucky Goldstar (LG).


The anagram results from the combination of some syllables that form the name of the brand. In the same way, because they are very long names, they try to shorten them to facilitate the remembering process. They are anagrams of brands such as: FedEx, eBay and Danone.


Now, the acronym results from the use of the initial letters of the brand name. It is important that they appear legibly so that when they are pronounced they are done separately. This is the case of CNN, HBO and GMC.


For its part, the signature could be confused with the logo because it is a text or set of letters. But it differs from the logo, because the word or words are a signature that guarantees the authenticity of the brand. Like for example Walt Disney, Pierre Cardin and Pepe Jeans.


Instead, the initial is when the brand uses only the initial letter of the brand name to be recognized through visual communication. You can mention brands such as Suzuki, Volkswagen and Movistar.


Above all, the pictogram is an iconic image that is used as a representative element to identify a brand. It can represent a symbolic or abstract concept. Like for example the Nike check, the Apple apple and the Lacoste crocodile.

Types of isotypes

3. Logo

Certainly, an image is made up of a set of letters and an image. The letters form the words that identify the brand name and the image the symbol that allows the recognition of the brand.

In other words, this concept is represented with a logo and an isotype. It is important to clarify that in this case the image and the words are separated. For example, we can name brands like Audi, Adidas, Huawei and NBC.

4. Isologo

Finally, the logo contains an image and a word that represents a brand. But unlike the logo, the image and the text are found together. Therefore, the image and the text cannot be separated.

Some examples of companies that use logos successfully include Pizza Hut, Starbucks and Ford.

To finish, we can affirm that the types of logos that a company uses are fundamental elements that help achieve visual communication with its users and consumers . A well designed and conceptualized logo can be a very powerful element to successfully position a product, service, company or institution.