What Is Teaser (Intrigue Campaign)? Definition of Teaser (Intrigue Campaign), Teaser (Intrigue Campaign) Meaning and Concept
The intrigue campaign, also called a teaser, is an advertising campaign that anticipates the implementation of a main campaign. The goal of this is to generate curiosity and anticipation until the main advertising campaign begins.
There are numerous techniques in the digital marketing sector to attract the attention of the public and make a brand or product successful.
One of these techniques is the intrigue campaign. They are formats that serve as an advance to the main campaign when launching a brand, product or service.
The main purpose of this advertising format is to generate intrigue, expectation and offer information in the form of clues to hook the audience.
They are campaigns that leave nothing to chance, they are perfectly structured and planned. Although, in the online sector, it is necessary to experiment to know what works and measure the results, there is extensive planning beforehand when implementing these formats.
What is an intrigue campaign for?
Its main goal is to generate curiosity, expectation and keep the public on edge. Those responsible are clear that they will then implement the main advertising campaign, but in the meantime the public must be stimulated.
It is a technique that does not generate immediate sales, but allows you to pave the way for potential customers once the main promotion is implemented.
Tips for running an intrigue campaign
Take note of these guidelines and put them into practice:
- Novelty: You have to launch some new, shocking or curious data to attract the attention of the public.
- Fragment the message: The entire message should not be launched. The ideal is to do it in drops and in a fragmented way. Do not tell everything, the important thing is to arouse curiosity in people.
- Select the media: Determining the most prominent media outlets or platforms on the Internet for this campaign will be of vital importance. Remember the importance of defining the tone of the teaser, the content and the strategy to follow.
- Monitoring: Measuring and being aware of the messages will be something you must do to assess whether the intrigue campaign is working and the response it is having among the audience.
Intrigue Campaign Example
A prominent music festival is going to be held in Spain. Some announcements are launched with the images of the place where it will take place, video excerpts corresponding to the previous year and a voice-over that recalls the next date of celebration.
In addition, words such as coming soon, don't miss the festival or it's coming soon appear in advertising videos.
This would be an example of a teaser, since it anticipates some details and messages to draw the attention of the audience so that they are aware of this massive event.