What Is Target in Marketing? Definition of Target in Marketing, Target in Marketing Meaning and Concept

The target in marketing represents the potential customers or public that companies have as an objective when it comes to sending them their products or services.

It is a concept that is extremely important in the area of ​​marketing and communication. It is taken into account within the most diverse procedures. For example, when a project is launched, the target to which it is directed, its services or products, is defined, as well as when a market study, a marketing plan or a business plan is carried out .

The target represents that profile desired by the company to inform them and show them the existence of essential products for them.

Launching a product without knowing the target can be totally counterproductive and cost the company a huge amount of money. It is something that must be done, mandatory for any company that wants to put its products into circulation on the market.

How is the target defined?

These are the most important guidelines to define a target correctly. It is important to carry out a series of questions and previous investigations to be able to define it as much as possible.

  • Know what type of sex a company's product is aimed at. You have to define and segment, a product is not for everyone. It would be impossible to please the whole of humanity.
  • Define a certain age range. Age groups can be created, and within this option choose the most appropriate according to the needs of the product and its use.
  • Know the culture of the country to which the brand is directed. Selling products to Russia, which will have a series of characteristics and culture, is not the same as selling products in Spain or Japan. It is important to know these details in order to perfectly define the target.
  • The profession of the people to whom the product is directed.
  • Learn about their hobbies and what they do in their spare time.

These types of questions will greatly help to configure the target, and will save time and money in the future, since the specific profile to which the products or services of a company are directed will be defined.

target example

A gym wants to start Pilates classes for pregnant women. It is aimed at pregnant women with an age range that can be between 25 and 45 years old, for example. Athlete women, worried about their health and that of the future baby. That is your target.

These are some of the options that will be investigated and responded to in order to achieve the configuration of that identity that is so persecuted and desired by companies to get the most out of their products and increase their sales.

Alternatively, the concept of target, which in English translates as objective, could be associated with the achievement of certain business objectives not necessarily related to marketing.