What Is Supermarket? Definition of Supermarket, Supermarket Meaning and Concept

A supermarket is a place where food, hygiene and personal care products, among others, are bought and sold.

The client himself is the one who is usually served when he goes to a supermarket since he adds the products he wishes to consume later. There are certain sections in which a clerk attends you in a personalized way, such as the fishmonger's section. But in general terms, it is the same one that includes in his shopping cart the goods that he wants to take home and that he pays once he completes his purchase and reaches the checkout section.

How the first supermarkets came about

Clarence Saunders was a pioneer creating the first supermarket in the world in which it occurred to him to put merchandise for sale at the mercy of buyers. His goal was to save time and work for the seller, and he succeeded.

In this way, Piggly Wiggly was born in 1916, the first supermarket chain in the world in which the client could buy and observe the products and pay at checkout.

Operation of a supermarket

Customers enter the establishment with the objective of acquiring goods for their use, whether they are groceries or personal. They usually go through it with a shopping cart or basket to be able to house all the products they want to buy.

The articles are organized and distributed in sections that have been planned in advance and that are also organized according to marketing lines to obtain greater sales achievement. For example, the fact that there are certain products in view of the consumer to the detriment of others.

It is known that basic necessities (eggs, milk, bread, fish...) are placed far from the entrance and are distributed throughout the supermarket in such a way that the customer can go through the entire space to buy more groceries during the journey , for example.

In addition to the sections in which the consumers themselves are served, there are also certain areas where a clerk is in charge of serving the users. The fishmonger, greengrocer or charcuterie area are examples of this. In them they usually take a ticket where there is reflected a shift number that they must respect to be attended.

There are also exhibitors at the exit, when you are going to pay for the purchase, with products such as jellies, chewing gum, batteries, whose purpose is impulsive buying while the products are passed through the cash register.

In supermarkets, layout, lighting, order and distribution are studied to achieve the greatest effect on consumers and the ultimate goal, which is increased sales.

With the expansion of the Internet, establishments have realized the enormous potential that exists thanks to the Internet, and have opened online platforms to reach the greatest number of homes and encourage sales.