What Is Sales Promoter? Definition of Sales Promoter, Sales Promoter Meaning and Concept

The sales promoter is a person in charge of demonstrating products or services to potential clients , whether they are intermediaries or final consumers.

The sales promoter, as its name suggests, tries to promote the sale of a certain product or service. For this, the sale is made through a demonstration, either to commercial premises in which to distribute the product, or end customers who wish to buy or contract the product or service that it offers. The sales promoter is a key figure within an organization.

The promoter, as we said, can focus on selling to final consumers . Or, on the other hand, focus on the sale to intermediaries who, later, will promote the sale of the product or service to final consumers.

Although it is a profession that is not regulated, the entry profile for this profession usually has studied economics and business.

Duties of a sales promoter

Among the functions that a sales promoter has, the following should be highlighted:

  • Make presentations and demonstrations of the product or service to consumers and potential customers.
  • Make the sale, collect the orders, as well as generate the collection , delivery and collection of the product or service.
  • Assist the customer throughout the sales process, as well as in the pre-sale and post-sale.
  • Offer the customer samples that can encourage their consumption, as well as the distribution of catalogs and advertising material that can promote sales.
  • Carry out promotion and search for new potential customers to capture.
  • Ensure good relationship with customers and clarify their doubts.
  • Monitor the competition, as well as report their actions to the company.
  • Send reports to the commercial director, to follow up on the activity.

What characteristics define a sales promoter?

Among the skills that a sales promoter must have, which provide him with tools to carry out the work, the following should be highlighted:

  • Knowledge of languages.
  • Ability to relate.
  • Ability to establish business relationships.
  • Have social skills.
  • Be persuasive and convincing.
  • Have a pleasant physical presence.
  • Have sales skills.
  • Have people skills.
  • Be proactive.
  • Communication and negotiation skills.
  • Personal initiative.
  • To be responsible.
  • Be persistent.
  • Be outgoing and personable, as well as polite.

Requirements to be a sales promoter

As we said, there are no regulated studies that allow entry to the profession of sales promoter.

In this sense, the studies that a sales promoter should take are closely related to the economy and the company. To do this, studies in topics related to marketing or commerce could be of great help to anyone who wants to work in this profession. However, this is indicative. There are alternatives to be a sales promoter, without the need for higher education.