What Is Marketing Psychology? Definition of Marketing Psychology, Marketing Psychology Meaning and Concept

The psychology of marketing is the branch of it that is responsible for finding out the needs , motivations and tastes of consumers to create products that fit this type of motivation.

Psychology applied to the world of marketing helps to find the necessary keys to know how the human mind works, and it is a fundamental knowledge to get potential customers to end up buying company products.

How does applied psychology influence marketing?

Psychology is made up of the most diverse techniques and tools that allow us to predict consumer behavior, such as neuromarketing.

It is for this reason that knowing this type of behavior and knowing what influences consumers' decisions to make a purchase is relevant and necessary information for any type of brand.

This can help create products that respond to a type of demand and also boost the sales of a company.

Techniques and actions of marketing psychology

These are some:

  • Neuromarketing . It is a technique that studies human behavior, predicts their actions and studies the consumer's brain in relation to their purchase actions.

It is widely used due to its reliability since it anticipates the actions of users and helps to determine the product that they would choose and the motivations for it in an empirical and much more effective way than other types of techniques.

  • Copy writing. Copywriting is a writing technique, but it works with something fundamental related to psychology: persuasion.

Content aimed at achieving a series of objectives is used and work is done on the elaboration of these texts through persuasion and irrefutable arguments so that the user ends up doing what the person in charge wants: a sale, a download of a document, or a subscription.

  • Creation of expectations. It is a technique related to the Zeigarnik Effect, which in the world of marketing translates as the effect of creating a certain surprise, expectation or anxiety in the user in such a way that this thought leads him to generate more interest in the topic being discussed. poses him. An example would be movie trailers to capture attention, or television commercials.
  • Activate motivation. This is essential when buying an item. It can be verified that a user has the need and the motivation to buy a computer, for example. It can be known through surveys, or visits to different platforms thanks to the use of cookies that serve to track what the public is interested in, and remarketing can also be created after knowing that information, which is the impact of ads related to searches that have been made on google.

Psychology is a factor to consider in the world of marketing . An essential part to know how users think and reach them in a much more direct way. Thanks to the work of this type of techniques, brands manage to anticipate and generate motivation, anxiety and interest in users through their products.