Difference Between Marketing and Advertising

Marketing and advertising are two very relevant concepts that can sometimes cause confusion, but they are different in theory and in practice. They are essential for a company to achieve success and permanence in the markets.

Marketing is the set of techniques, tools and actions whose objective is to optimize and improve the commercialization of products and services of a business.

Marketing is responsible for assessing the market, competition, consumers and as a result of this type of data, programming and planning actions aimed at selling more.

Advertising is a part of marketing, it is included within the possible marketing actions. In this case we talk about advertising when it is aimed at achieving good communication with the customer to capture their attention, improve and strengthen the brand image of a company and increase the use of products.

The first is a much broader concept that includes an action plan with a series of actions that have been planned based on previous research on markets, customers, products, competition, prices, among others.

Why is marketing and advertising important in a company?

A business must pay special attention to the marketing department. If we want to know the consumer, what he needs, what he wants and how is the market in which it operates, it is essential to have a specialized department for it.

It is vital for the survival of the company since it is in charge of knowing, valuing and studying the following:

  • The product.
  • The competition.
  • The distribution.
  • Advertising actions.
  • Prices.
  • It serves as the basis for advertising campaigns.
  • Transfers the vision to the most effective techniques to achieve the general objectives of the company.

The marketing department and a marketing plan are extremely important for any company that wants to strengthen its brand in the market for all the elements it carries out.

On the other hand, the advertising that is within these marketing actions deals with following the strategies defined above, informing the public about a product, service or the brand itself so that they resonate in the consumer's mind.

To get good publicity it is necessary to work on the following:

  • A good slogan.
  • A logo that is capable of captivating the essence of that brand and transmitting its message.
  • Creativity to surprise users and keep them hooked on the commercial message.
  • Choose the most appropriate channels to transmit advertising information.

As can be seen, both concepts are responsible for establishing the company in the market, selling more products and reaching the ideal customer with less money and more benefits for the brand.