Difference Between Marketing and Sales
The concepts of marketing and sales are different, although they are related to each other, it is necessary to know the differences that exist between them.
Marketing and sales , despite what many may think, are not synonymous. Although it seems the same to some, nothing is further from reality.
Therefore, it is good to know how they differ, and also how they are put into practice according to each specific case.
In the early 20th century, Professor Jones of the University of Michigan first used the term marketing. Little by little it spread, until it became known worldwide.
On the other hand, the concept of sales emerged at the beginning of the 20th century worldwide. At that time, the street vendors were the ones that led to the spread of this concept and the implementation of quite aggressive sales techniques , on the other hand. The sellers used totally exaggerated language, included hooks among the public to make others believe that the products were totally miraculous.
Sales used to be made in public, through meetings where products or services were displayed. They were authentic shows whose maxim was to convince the public to buy.
The differences between marketing and sales
These are the most notable differences:
- Marketing establishes the way in which customers are to be reached, working on an action plan focused and directed towards them.
- Marketing works with long-term results, through actions in which what is being achieved is valued. Sales are focused on more immediate, short-term results.
- Marketing is focused on building value, a brand image , a reminder of that company in the mind of the consumer. Sales are the result of that action, they are focused on the response by the consumer and the purchase of products or services.
- Sales is a one-on-one process. That is, each service, each product, is bought by one person, but marketing is directed from one to many. This means that it is a message, or an action focused on getting many individuals to notice the brand.
- Both concepts are nurtured, despite the differences. Normally, marketing is what gets a potential customer to reach the sales section, and the purchase occurs because they have identified with the brand.
Both sections must be taken care of by companies. Investing in marketing will help publicize the brand, products and services. This is fundamental for the sale to take place, which is the essence and objective of any business for its proper functioning and consolidation in the market.
It is of little use to create exceptional products if they are not made known to the public afterwards. Establishing marketing strategies is a fundamental part of a company. Of course, it is also important to work in the sales area to check the satisfaction of the buyer, the process and get the sale.