A brochure is a paper form whose objective is to promote a brand or a specific product. The virtues of the brand, or product, its advertising message are reflected and they are left in places, or distributed to reach the maximum number of people.
The first brochures date back to the 15th century, almost at the same time as the creation of the printing press.
One of the oldest pamphlets on record, a German pamphlet dating from 1517. In it you could glimpse a series of images belonging to an exhibition of relics, in addition to the corresponding explanation of each item.
At that time there were brochures made up of word-only advertisements. However, the use of images together with explanatory texts, as they are known, prevailed.
Its objective remains the same, to advertise products, brands, real estate sales or any transaction that catches the consumer's attention and encourages them to buy. Or, on the other hand, that the person who receives it is aware of the existence of a brand that intends to promote itself.
The main characteristics of a brochure are these:
- A clear and concise document is essential to grab immediate attention.
- It is essential that it reaches the largest number of audiences, and that is why it is distributed or left in strategic places for potential clients to see. They can be delivered to schools, institutions, companies, distributed among clients and even take mailings.
- It is essential that they include images to illustrate what is being talked about in the brochure, in addition to adding the corresponding texts to explain them, or generate expectation.
- Affordable and clear language. Depending on the objective of the brochure, and the type of audience it is aimed at, one type of language or another will be used, either technical, or more colloquial. However, in both cases it must be concise and accessible.
- A brochure must include an attention-grabbing title, some explanatory subtitle, images, and texts, as well as a contact, telephone or web address , for example.
- The uses can be of the most varied: propaganda, advertising, informative, improvement of the brand image, among others.
Types of brochures
These are the ones that exist:
- Diptychs : They are brochures that are divided into two parts.
- Triptychs : In this case there are three parts that compose it, and two sheets.
- Quadriptychs : Composed of four parts, and three sheets.
The first two are usually the most used. In addition, there are also single-page brochures that are commonly used in mailboxes.
In summary, a brochure can be a very prominent marketing option , since what is intended is to increase sales, improve the brand image, highlight an event, or specific product. It can also be delivered by hand, or have strategic sites so that it reaches the potential customers that most interest the brand.