The marketing analyst is in charge of developing and measuring the results of the marketing strategies that the company is carrying out.
There are two options, the professional can work alone or, in the case of large companies where the budget is greater for this type of task, a team works analyzing the data of the strategies.
How a Marketing Analyst Works
This work is usually carried out by a professional trained in marketing, advertising or business administration and management.
It is necessary for this professional to have knowledge of all possible marketing strategies in the digital world to guarantee results, that is, the most prominent are the ones he chooses to increase the profitability of the company. You must take into account the times, in the medium and long term, to do your job correctly and issue consistent data reports in relation to it.
You must know tools, but also the areas of the digital sector, such as social networks, SEO, links, email marketing, among others.
Marketing Analyst Tasks
The tasks of the marketing analyst are mainly:
- Analyze the market: In your daily work you must carry out analysis and synthesis of the market to which the company's objectives are directed. You have to know which investment fields are suitable for the company, to be executing the relevant strategies.
- Investigate the competition: It is important to know what the competition is doing to know the steps that the brand should take in relation to its competitors.
- Define the public: The interests, needs and problems of the public to whom the services or products of the brand are directed are information that is necessary to develop the strategy.
- Strategies in social media: You must know and develop a Social Media Plan to define which will be the recommended social networks for the activity of the company, as well as the public type found in them. You must also know how SEO strategies work to understand which are the most suitable keywords to position the company in relation to the competition and assess the results as they are used. You must also know the content strategy, knowing the usefulness of generating persuasive texts, copywriting or content marketing, according to the strategic need that the company requires, alternating both options.
To be a good professional in marketing analysis, you have to know the movements of the pioneering companies that operate in the sector to which the brand is directed, discover the most innovative tools used to improve the company's marketing strategy, as well as put them in practice to see its correct operation and competence. Being aware of each data and information is something that should characterize above all a marketing analyst.