What is Imagotype? Definition of Imagotype, Imagotype Meaning and Concept
The imagotype is the way to graphically represent a product, company or brand using one or more words with an iconic image.
First of all, we are going to clarify that an imagotype is a type of logo that results from the combination of an image and one or more words. These visually communicate the image of a product, company or institution. It is characterized because the image and the words are not grouped in the same drawing.
In addition, the imagotype name results from the fusion of the words imago that represents the image and type that is associated with the word or words that accompany the image. In any case, what an imagotype seeks is that users can differentiate, recognize and identify a product, company or brand.
Indeed, it is always sought that the design of an imagotype is carried out in accordance with the values and objectives of the company or the brand it represents. Since it is a form of visual communication that transmits the corporate image of the company or brand.
Characteristics of an imagotype
An imagotype must meet the following characteristics:
It should be noted that, although an imagotype is made up of an image and words, its design must be sufficiently clear. That is, the image must be perfectly separated from the words that accompany it.
Naturally, the image and the words must be designed in such a way as to maintain balance and harmony. Although they are separate elements, they must maintain harmony and balance. Since neither of the two elements should have superiority one over the other.
Since the imagotype combines image and words, its design must be as simple as possible. This so that it is easy to remember and consolidate it in the mind of the user. Also, if the design is simple, it can be easily reproduced using different sizes and media.
Above all, the design of the logo must include the most distinctive or characteristic features of the company or the brand. For example, when representing a company that cares about ecology, the use of the color green should prevail, to relate it to the objectives of the company.
As we have indicated in an imagotype, the image and the words are separated. But it is detachable because even separately, both the words and the image are clearly identified with the company or the brand.
Benefits of using an imagotype
The main benefits of using a good logo are the following:
1. It transmits the essence of the brand or company
Of course, a well-designed logo allows a brand or company to transmit the fundamental values that drive it. In the same way, it transmits these values as aspects that differentiate it from its competitors.
2. Allows easy identification
Now, an imagotype must be attractive and interesting. Because this will allow it to become an immediate reference in people's minds to identify and relate it to a brand or company.
3. Communicate a message
Similarly, a well-crafted logo will communicate messages such as what the company or brand it represents offers, what it sells, or what it does.
4. Generate empathy
When an imagotype conveys the essence of the brand, it is easy to identify and communicate a message; easily generates a relationship of empathy with users. That is, it allows people to become loyal to brands.
Finally, we are going to say that the proper design of an imagotype helps to convey the objectives, values and essence of the brand or company it represents. Since through an icon formed by an image and one or a few words, the company can communicate with its users and above all make it easy to remember and identify.