What is Gustometry? Definition of Gustometry, Gustometry Meaning and Concept
Gustometry is a marketing practice that focuses on the study and measurement of the level of satisfaction that consumers have with a certain good or service. His approach pursues the fastest possible obtaining of said results for the strategic improvement of companies.
Gustometry is mainly used to establish an approximate measurement of which are the best valued points of a company from the point of view of its clients, providing useful information for the design of their business plan and their different marketing strategies.
Knowing the satisfaction of a client allows to focus the commercial, advertising or strategic activities of a company in a more efficient way from the point of view of marketing.
The development of the concept of gustometry responds to the continuous changes that the current world undergoes, especially at the level of communication networks and the Internet, significantly marked by the overabundance of information.
Society has a growing volume of information of all kinds and due to this, from the marketing point of view, companies are pushed to analyze consumer behavior and preferences in greater detail and depth. It is increasingly common for companies or firms to actively collect opinions and consumer trends from their customers in order to improve their business activity.
Those responsible for customer service and quality control of companies have acquired more and more responsibilities and tools to know the tastes of consumers of their goods and services.
Measurements made in gustometry
Over the years, companies have developed multiple tools, mainly through software, to collect consumer opinions quickly (the real-time objective is generally aimed) and efficiently .
Some of these models focus on the use of digital surveys, mobile applications and many more alternatives on the web. In addition, the use of personalized interviews via telephone or in person is frequent. The digital environment clearly favors this type of process by allowing studies to be focused on different consumer segments, taking into account their characteristics or purchasing behavior.