What Is Business to Consumer (B2C)? Definition of Business to Consumer (B2C), Business to Consumer (B2C) Meaning and Concept

The to - business consumer (B2C), which means business to consumer, is a kind of practice existing in the field of the marketing. This is usually used by commercial firms that seek to reach a customer or final consumer directly.

The marketing strategies carried out within the to business consumer usually tend to focus on situations where the number of potential customers is high. Creating traffic for this audience and achieving consumer loyalty are some of the goals that B2C user firms normally set themselves. By essentially targeting the customer or end user, it differs from another type of strategy such as business to business, aimed at trade between companies.

As in the latter model of commerce, B2C encompasses the purchase of goods and services under payment with credit cards or electronic purses.

Characteristics of the business to consumer

It is quite common that there is a certain sensitivity on the part of the end customers when it comes to price. Therefore, with regard to business to consumer, it is common to find great competition between companies that dispute consumers.

In this way, making their permanence and fidelity difficult. The main global companies in the field of electronic commerce (Amazon, Ebay, Alibaba) manage to position themselves and increase their sales level while maintaining a fast and efficient customer service.

This type of electronic commerce has grown exponentially in recent years. In addition, it is highly extended thanks to the growth of Internet use. On the other hand, it has given rise to new business models and product sales. All this, due to the elimination of intermediaries between producer and client and the reduction of many management costs.

From the customer's point of view, what they are looking for when making online purchases is to stock up on certain products quickly, conveniently and economically. However, not being able to see and touch the products leads many people not to finish participating in these commercial practices.

Companies try to improve their online platforms as much as possible, such as websites or smartphone platforms, for example. This is to streamline and improve the shopping experience, while offering various forms of purchasing advice and assistance. Help in the form of chats with workers, help forums or contact by phone or email.