What is Advertising Campaign? Definition of Advertising Campaign, Advertising Campaign Meaning and Concept
An advertising campaign is a set of processes formed by groups of ideas gathered and organized with the mission of publicizing a good or service offered with commercial intent. It is the implementation of the tools of advertising to fulfill its mission.
With the help of advertising campaigns, companies attract the interest of the public they want to target, as they have previously defined it.
An important part of this preliminary approach is to know the main theme of the campaign:
- What is going to be sold.
- To who.
- Why would this audience want to get the product in question?
The message of the advertising campaign
Knowing these needs, it is when the central message to be communicated and the marketing resources that will need to be controlled in the campaign are carried out. Therefore, it will be necessary to carry out a preliminary analysis in order to organize the subsequent marketing mix.
When developing a marketing campaign, companies often conduct analysis on their potential customers. To do this, they take into account criteria as disparate as the public's feelings, their interests, their financial capacity...
The main idea when knowing these details is to propose communications that help stimulate emotions in people such as belonging, desire or need to obtain what is offered.
It should be noted that in campaign work there are basic elements for achieving success such as originality, imagination and creativity. The result of a good campaign translates into increases in sales or valuation, which is why companies are always looking for innovative marketing jobs that can reach their target audience.
It is necessary to highlight the important role played by the media as the main channel and support for advertising campaigns. Newspapers, televisions, radios and the Internet, especially in recent years, have multiple spaces aimed at supporting campaigns by making them reach the millions of people who consume them.
That is, thanks to the media, much greater diffusions are obtained than communicating by word of mouth. This would be slower and less profitable, of course.