Who is Broker in Insurance

Who is Broker in Insurance -  An insurance broker is a person who acts as an intermediary of several insurance companies , without being exclusively linked to any of them, marketing insurance contracts to their clients in order to obtain a commission for this sale.

An insurance broker unlike the exclusive agent , contractually linked to a single insurance company and working for it, the broker can market the products of any insurance company, working for the policyholder and representing it to the insurer. You can act on behalf of your clients by canceling policies (with the express authorization of the policyholder) or by transferring them to other insurers and directly managing the claims of your clients, also with the authorization of the policyholder or insured.

The contingencies and phenomena that can happen to us on a day-to-day basis are situations that can not be controlled. This type of situations are transformed into risks that can change our life from one moment to another, for this we find insurance professionals or insurance brokers who specialize in advising families, groups and institutions or companies. Its main objective is to help protect everything related to personal and business assets, in addition to compensating for damages.

In the course of life you should always be prepared for any situation that may affect us and our loved ones. In relation, companies are subject to accidents such as fires, floods, among others. In the case of being personal, there are accidents such as cars, thefts, illnesses and others. The programs that make up the insurance brokerage must adapt to the needs of customers, in addition to having a staff that is responsible for advising in a specialized manner for the preservation of the estate or during the damage.

What is an insurance broker?

An insurance broker is a mediator who works independently for the insurance company and offers a close and professional relationship to his client. The broker must focus on the needs of the client, advising on the policies they really need.

Another task that is included in its functions is to provide the necessary information to both the insurer and the insured. In other words, it must forward to the company the identity, data and other requirements of the client. As well as informing the insured of transactions, premiums paid, payments to be made and documentation regarding their insurance up to date.

The insurance broker moves quickly to intervene between that person or company that wants to buy insurance. One of its main functions is to provide all the necessary advice, at the same time generating solutions before the needs or problems of its customers, in order to acquire a commission from this business.

What is the function of an insurance broker?

An insurance broker must be an expert in all economic and personal branches. Among them are: agriculture, health, tourism, industry, transport, energy, among others; They must also advise in a family, health, life, car, civil liability, fire and more.

An insurance broker must maintain specialized studies to be able to grant and guarantee the best service. Therefore, they must carry out an analysis of the client's needs with an impartial and independent position in order to provide the best product that suits them and that is competitive with the market. Here are some of the functions of an insurance broker.
  • Establish what are the needs of each person or company to be insured.
  • Recognize which are those areas or aspects that may become more prone to any type of incident, even if it is minimal.
  • Verify the preventive measures of the company or person to avoid or reduce the risks, which will establish what type of insurance is optimal.
  • Carry out an analysis of the proposal offered to the client to verify and ensure that it meets their needs.
  • Offer an explanation and description of the type of policy or insurance that is being provided to the client, so that they can be aware of how to use it and how it works.
  • At the moment when a client faces a situation or accident, they must attend in a personalized way and remain attentive of their interests towards the insurance company.

How does an insurance broker work?

The brokerages function as a mediating figure that is responsible for finding the best insurer that suits the needs of their client. He should look for precise characteristics and should work impartially and professionally. This should be in charge of managing everything related to the part and part insurance contract. That is, it must be managed in the event that a customer fails to comply with the insurer or is displeased with it or in the event of a loss or accident with respect to the customer.

The brokerage is one that is responsible for managing between the client and the insurer in the event of a loss. However, this is not responsible for making or making any type of payment. The insurer is the one that acts as responsible for the risks and the brokerage is totally the one that mediates before this type of situations, it is a very similar relationship between the lawyer and his client.

As mentioned, the brokerage works independently and is managed by representing the client in front of the insurer. Being something very unusual and illegal for a broker to work only on a commission basis, he must be honest and provide the best proposals and conditions for the client. It is stipulated in the law that a brokerage and insurance or a broker does not have any type of link with respect to the insurers, since this would put their client at a disadvantage in a certain way. This work should be managed according to the needs of the insured, so an effective solution and adequate coverage should be offered in your policy.

When the client is in need of the advice of an insurance broker this is presented to guide the insurance contracting immediately. Likewise, the insurance broker is responsible for analyzing the case and showing various insurance options of different companies so that the client can choose the one that best suits their needs.

They must also manage all types of accidents in order to be solved in the quickest and easiest way, avoiding setbacks and dislikes. A broker should not act as a merchant or seller in order to make you buy a very expensive policy, much less one you do not need. This should advise truthfully and effectively giving information that fits your profile.



An insurance broker is an intermediary between a buyer and a seller to make a transaction. It is a specialized and professional insurance staff that gives its clients a range of possibilities from insurance companies, ensuring that the client does not have a limited vision, but rather a broad information of all the products on the market. All this in order that your client can take a product that best suits your needs and interests, paying a fair price.

An insurance broker is a specialist in insurance and risk management . Brokers act on behalf of their clients and advise in their interest. Sometimes, an insurance broker will act as an agent of an insurer, but when this happens, the situation must be well explained to the client.

Having an insurance broker generates endless opportunities, firstly to advise the insured in the best way as to what may or may not cover the insurance that he wants. The main task of the broker is to prevent his clients from false advertising or conditions that affect our patrimony. These have the objective of analyzing each policy coverage and reviewing the small letters with a magnifying glass, very similar to the task of a lawyer who defends and protects his client.

Insurance agent.

It is vital that if the person decides to contract an insurance or policy this is done through a broker, it is not advisable to contract either a life, auto or medical insurance directly from the dealer. It is important that you have the advice of an insurance broker, since it is a free advice, without any additional compensation. The insurance broker wins through the compensation or commissions granted by the insurance company, for the advice of taking it to said company.

Being a broker is a very broad responsibility, since it is an insurance agent legally constituted as a legal person. In general, they must have certified technical capabilities to intermediate any type of insurance policy. You can not be an insurance broker if you are not authorized by the government of your country, empowering the broker to intermediate various types of insurance such as insurance for factories, buildings, cars, trucks, homes, personal accidents, medical and many others.

The broker must use all his knowledge to be able to adequately advise his clients about their needs. All this through the analysis of the policy contracts and the coverages that these provide to the insured in case of any type of loss. Likewise, this one carries out a constant assistance to optimize the insurance portfolio and add various elements in case of merit.

It should be understood that the broker is not only going to be important, not because it provides constant advice, but also because it will defend your assets and interests when a loss happens. A broker will not only sell insurance, this is the person to whom the beneficiary will go when a loss happens. In addition to this, a broker will not have any type of link with the insurer, his biggest commitment will be with his client.

What are the functions of an insurance broker?

Insurance brokers have access to a variety of insurance products and have the ability to deal with a range of insurance companies directly, which is why they negotiate and sell policies, acting as an intermediary between insurers and clients. Its role is to help insurers evaluate the types of risks they face and for clients to:
  • Caring for the patrimony of the clients in front of the insurance companies.
  • Carry out an analysis of the needs, obtaining different budgets to arrive at a final quote of the policy.
  • Evaluate all types of contingencies that the patrimony of the client can generate and thus select an adequate policy that covers the needs of the client.
  • Show a range of options from different security companies in order to have several budgets and other contracts that cover heritage without any problem.
  • Minimize insurance premiums as much as possible.
  • Keep the beneficiary informed in all matters regarding conditions, limits, small print, coverage or another type of term that the client does not understand.
  • Be before, during and after the contract, in addition to the insurance renewal.
  • Work quickly and effectively for your clients, ensuring to minimize and solve any type of claim.
  • Be informed of any change in the contract that affects your client.
  • They make comparison shopping to find the best deals and offer policies from more than one insurance company
  • Brokers also help their clients to delineate risk management strategies , which are appropriate for their profile. There are different types of risks to consider, including natural disasters, automobile accidents, credit risks, cash flow problems, legal responsibilities and others.

Activities of the runners

Insurance brokers consult clients and collect information for them. This is important to understand your specific needs. They negotiate with the insurance companies to be able to offer the best terms and premiums to the clients. In addition, they help clients mitigate risks and devise occupational risk management strategies. For example, they may have to install lock technologies, home security systems, surveillance cameras and fences to prevent theft. They also advise clients on how to reduce the premiums on their car insurance, home company, etc.

This may involve reducing the coverage of old trucks and vehicles, increasing the deductible, using a single insurer and other strategies. In addition to advising clients, brokers managethe renewals of policies and modify them , if necessary.

In another smaller percentage they also maintain relationships with engineers, photographers, surveyors, financial institutions and insurance companies. In this way, they can act on behalf of clients and take care of administrative tasks such as correspondence with insurers and other professionals, administrative procedures, etc. They also process accounts, charge premiums and keep up with the new trends and changes in the industry.

Types of insurance brokers

There are two types of brokers that specialize in different coverages and policies. Some insurance agents specialize in just one area. For example, there are life insurance brokers that advise clients on the best life policies or policies to insure companies.
The retail insurance broker

Retail insurance brokers are professionals who act on behalf of companies and individuals. They offer policies such as health, travel, home and car insurance, along with civil and private liability plans and employer liability plans.

The commercial insurance brokers

Commercial insurance brokers specialize in areas such as gas, oil, marine and aviation and offer complex and high-value policies. Commercial insurance policies cover equipment, machinery and property in case of theft or damage.

They can also be divided into independents or company dependents

There are insurance brokers that are part of the same company, that is, they have an active contract with it to offer the customer advisory service and the cost of it is borne by the insurance company.

Likewise, there are also insurance brokers that run on their own account without having to contemplate or have contracts with the insurers and the cost of the same will be borne by the insured or beneficiary.

Advantages of having an insurance broker

Optimal service and quality

From the first moment that an insurance broker is contacted, he must provide a quality service for the insurance quote and contracting. They will do this work thinking only of the benefits of you with total independence from the insurer. The broker will adjust to your needs, prices and demands.

Professional service

As in any high-level career the insurance broker must remain qualified, also with a great experience that provides the opportunity to provide a fair and personalized service.

It adapts to your needs

In first instance carrying out a study of what you want and how much you account for it, in order to save your capital. In addition to all the broker will perform all activities that correspond to the process of insurance quote and contracting. It will manage the documentation between you and the company. For this, the client should only communicate with him and this will quickly and efficiently begin to solve the problem. Equally it will happen at the moment of suffering a sinister, the broker is the one that will be in charge of everything that this circumstance entails.

Free service

Another great benefit is that the broker puts in your hands different insurances that provide you with several coverages that adjust to your needs, showing different prices and their quality. This work is carried out by the broker free of charge, without expecting any type of remuneration from the beneficiary, as they obtain it through agreements with the insurers.

It is a profession that has earned the trust of many companies and families. It should be remembered that the insurance broker can only work for their clients and should not maintain any type of link with insurers. Providing a security in question of professional advice to support their services and interests.

How to contact an insurance broker

When looking for an insurance broker is crucial to analyze your financial possibilities and the confidence you have about the company you want to make sure.

Well, if you still do not know exactly what kind of insurance company you want to acquire or which is the best according to your needs, for convenience it is better to try to hire an insurance broker by external means.

Well, if you still do not know exactly what kind of insurance company you want to acquire or which is the best according to your needs, for convenience it is better to try to hire an insurance broker by external means.

These are very easy to get, especially on the internet where there are numerous pages that have insurance brokers that exist, of course you must locate them according to your country and your area.

In the same way, when choosing your ideal insurance broker, you should take into account how much confidence you already have in that person. All the contracts that will be executed when you purchase insurance policies will fall.

Once this is done, it is very important that the insurance broker explain exactly which insurance companies it is best to go to as they will face getting the contract before signing everything to avoid mistakes.

Although, you are sure of the insurance company you want to hire to acquire your policy but nevertheless do not know exactly what you will find when you sign the contract you can count on the insurance brokers of the company.

What should not an insurance broker do?

  1. Mainly insurance brokers must pay attention to the nonsense you have before trying to sell insurance of some kind.
  2. They should not lie about the terms of the policy
  3. They should not lie under the conditions offered by the contract of their desired policy, that is why when choosing one one should deposit a strong vote of confidence

Having said that, it is very clear that contacting an insurance broker has his steps and different options to which we can go, however it is the best we can do before purchasing insurance.

A broker can finally make the difference between doing a good business and contract or not, which will depend on important aspects for you as your business, your assets or your family, do not stop calling them.

How do insurance brokers make money?

An insurance broker makes money from commissions for the sale of insurance to individuals or companies. Most commissions are between 2 and 8% of premiums, depending on state regulations. Brokers sell all types of insurance, including health insurance, homeowner's insurance, accident insurance, life insurance and annuities.

How are insurance agents paid?

With Auto and Home Insurance Commissions. Insurance agents who sell auto and home insurance typically receive a payment based on the written premium of the policy. Typically, the percentage earned as a commission ranges from 5-20%. When a policy is renewed, the agent returns to earn commissions, although sometimes at a lower rate.
Who is Broker in Insurance